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The
outstanding success of Robert Giraud reaches, far beyond the Cubzac
region, where its roots lie. Built-up over decades, the company reflects
the, full measure of its founder's exceptional personality.
At
the time of his birth in 1925, Robert Giraud was the last of a long
line of winegrowers from Saint-Andre-de Cubzac on his mother's side,
a line which can be traced back to the mid 18th century in the family
archives. The Giraud family were forced to leave their native Vendee
due to the poverty that followed the French Revolution and the Chouan
uprising. They settled in the Saint Andre de Cubzac area less than a
century later, part of a large-scale migration to the northern Gironde.
Henri GIRAUD At that time, winegrowing in the region was limited to
a multitude of small holdings, no more than a few hectares for the most
part. The tiny Domaine de Peyreau (five hectares), bought by the Giraud
family in 1850 (where Robert Giraud was later born), is typical of this
type of farm. Much of the land on such estates was set aside for food
crops to ensure virtual self-sufficiency to families of winegrowers.
The fragile local economy was badly hit by oidium and phylloxera, veritable
scourges of the wine industry during the latter half of the nineteenth
century, and then by the first overproduction crisis. All this was followed
by two world wars...
After
the First World War, the little Domaine de Peyreau, like all other Bordeaux
vineyards, was far from flourishing.
The
postwar period was, however, to be more favorable. Working relentlessly,
Raoul Giraud, Robert's father, managed to build up the size of his vineyard
holdings significantly, to a total area of around thirty hectares. "In
those days, there was nothing beyond work and the family holidays were
non-existent and, very often, my parents worked throughout the weekend.
They never took any time off, and until they were quite elderly they
never traveled further away than Bordeaux ... The land was not generous
and you had to work hard, with no second thoughts ... For the entire
length of the 1914- I 8 war, without the help of her husband and her
son, who were both away in the army, my grandmother ran the family estate
unaided. She did all the work in the vineyard herself, including carrying
the sulphate on her back for the spraying, as was the practice at the
time", recalls Robert Giraud.
Real
expansion came after the second world war, when Raoul Giraud bought
Château Timberlay. Added to the existing area under vine, Timberlay's
35 hectares brought the family vineyard holdings up to an economically
viable 65 hectares of uniformly high standard (today, Château
Timberlay has 125 hectares of vines).
In
1946, returning from volunteer service at the front, where he had won
the Croix de Guerre, Robert Giraud rejoined his father at Timberlay.
From
then on he was to make use of his legendary dynamism to hone his skills
as a winegrower, the career he had always wanted.
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